A vision statement is a document that states the current and future objectives of an organization. The vision statement is intended as a guide to help the organization make decisions that align with its philosophy and declared set of goals. It can be thought of as a roadmap to where the company want...
A mission statement is a key tool that can be as important as your business plan. It captures, in a few succinct sentences, the essence of your business's goals and the philosophies underlying them. Equally important, the mission statement signals what your business is all about to your customers, e...
A SWOT analysis is a way to evaluate Strengths, Weaknesses, Opportunities and Threats. You might perform this analysis for a product, team, organization, leadership, or other entities. SWOT analyses are used in many business environments to gain a better understanding of how to plan for the future....
Often, business owners and executives fall prey to the allure of setting too many financial goals. Or, their goals are exclusively financial. This detracts from the other reasons you’re in business, such as employing people, contributing to your communities, or providing a needed product or service....