Often, business owners and executives fall prey to the allure of setting too many financial goals. Or, their goals are exclusively financial. This detracts from the other reasons you’re in business, such as employing people, contributing to your communities, or providing a needed product or service. Enter the Balanced Scorecard.

The Balanced Scorecard is an excellent management tool that ensures you have a holistic and balanced strategy as well as a way to track performance over time to assess if goals are being met.