Process reengineering is a growing fad that advocates dramatic change can be achieved in the way business is conducted if the processes basic to doing business are reengineered. Unfortunately this new approach, as presented by Michael Hammer and James Champy in their book, Reengineering the Corporation, may be neither new nor as impacting as the authors suggest since it is based on assumptions and premises similar to those that have caused earlier business management fads to fail.Indeed, while process reengineering may have produced impacts in isolated circumstances, it may not be the model for "business revolution" it is proported to be. The reason for this may be found, in part, in a quote from the first chapter of the book, "It is not products but the process that creates products that brings companies long-term success."